Datenschutzerklärung

Introduction

With the following data protection declaration we would like to inform you about which types We process your personal data (hereinafter also referred to as “data”) for what purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us, both in the context of providing our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as “online offering”) ).

The terms used are not gender-specific.

As of July 27th 2022

Overview of contents

• Introduction
• Controller
• Overview of processing operations
• Relevant legal bases
• Sicherheitsmaßnahmen
• Transfer of personal data
• Data processing in third countries
• Deletion of Data
• Use of cookies
• Business services
• Payment procedures
• Provision of the online offer and web hosting
• Special information on Applications (apps)
• Newsletters and electronic notifications
• Advertising communication via email, post, fax or Telephone
• Web analysis, monitoring and optimization
• Customer reviews and evaluation procedures
• Presences in social networks (social media)
• Plugins and embedded functions as well Contents
• Changes and updates to the data protection declaration
• Rights of those affected People
• Definitions of terms

Responsible person

MAXWASH car washes
Kapellenstraße 43
65830 Kriftel

Vertretungsberechtigte Personen:

Dethard Pfohl

Email address:

info@tenerol.info

Imprint:

/ info/imprint/

Overview of processing

The following overview summarizes the types of data processed and the purposes of their processing and refers to those affected People.

Types of processed Data

• Inventory data.
• Payment data.
• Contact data.
• Content data.
• Contract data.
• Usage data.
• Meta/communication data.
• Event data (Facebook).

Categories of data subjects

• Customers.
• Interested parties.
• Communication partners.
• Users.
• Business and contractual partners.

Purposes of processing

• Provision of contractual services and Customer service.
• Contact inquiries and communication.
• Direct marketing.
• Reach measurement.
• Tracking.
• Office and Organizational procedures.
• Conversion measurement.
• Manage and respond to Inquiries.
• Feedback.
• Marketing.
• Profiles with user-related information.
• Provision of our online offering and user-friendliness.
• Informationstechnische Infrastruktur.

Relevant legal bases

In the following you will find an overview of the legal bases GDPR, on the basis of which we process personal data. Please note that in addition to the regulations of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. If more specific legal bases are relevant in individual cases, we will inform you of these in the data protection declaration.

• Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR) – The data subject has given his or her consent to the processing of personal data concerning him or her for a specific purpose or purposes.
• Fulfillment of the contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR) - The processing is for the fulfillment of a contract to which the data subject is a party, or for Implementation of pre-contractual measures required, which take place at the request of the data subject.
• Legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR) – Processing is necessary to fulfill a legal obligation to which the person responsible is subject.
• Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR) – Processing is necessary to safeguard the legitimate interests of the controller or a third party, unless the interests or fundamental rights and freedoms of the data subject which require the protection of personal data are outweigh.

In addition to the data protection regulations of the General Data Protection Regulation, national data protection regulations apply in Germany. This includes in particular the law to protect against misuse of personal data during data processing (Federal Data Protection Act – BDSG). In particular, the BDSG contains special regulations on the right to information, the right to deletion, the right to object, the processing of special categories of personal data, processing for other purposes and transmission and automated decision-making in individual cases, including profiling. It also regulates data processing for the purposes of the employment relationship (Section 26 BDSG), in particular with regard to the establishment, implementation or termination of employment relationships and the consent of employees. Furthermore, state data protection laws of the individual federal states may apply.

Security measures

We take measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope and circumstances and the purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, appropriate technical and organizational measures to ensure a level of protection appropriate to the risk ensure.

The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as the access, input, forwarding and securing of data relating to them availability and their separation. We have also set up procedures to ensure that the rights of those affected are exercised, data are deleted and responses are made to data threats. Furthermore, we take the protection of personal data into account when developing or selecting hardware, software and procedures in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.

SSL encryption (https): To protect your via To protect the data transmitted to our online offering, we use SSL encryption. You can recognize such encrypted connections by the prefix https:// in the address bar of your browser.

Transmission of personal data

As part of our processing of personal data, it happens that the data transmitted to other bodies, companies, legally independent organizational units or persons or disclosed to them. The recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we observe the legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.

Data processing in third countries

If we Process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing in the context of using third-party services or disclosing or transferring data to other people, bodies or companies takes place, this only takes place in accordance with the legal requirements.

Subject to express consent or contractually or legally required transfer, we only process or have the data processed in third countries with a recognized level of data protection, contractual obligation through so-called standard protection clauses of the EU Commission, if there are certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, EU Commission information page:https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de).

Deletion of data

The data processed by us will be deleted in accordance with the legal requirements as soon as the consent permitted for processing is revoked or other permissions no longer apply (e.g. if the purpose of processing this data no longer applies or it is used for the purpose are not required). Unless the data is deleted because it is required for other legally permissible purposes, its processing will be limited to these purposes. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax law reasons or whose storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.

Within the framework In our data protection notice, we can provide users with further information about the deletion and storage of data that specifically applies to the respective processing processes.

Use of cookies

Cookies are small text files, or . other storage notes that store information on end devices and read information from the end devices. For example, to save the login status in a user account, the contents of a shopping cart in an e-shop, the content accessed or the functions used of an online offer. Cookies can also be used for various purposes, e.g. for the functionality, security and convenience of online offerings as well as for the creation of analyzes of visitor flows.

Notes on consent:We use cookies in the Compliance with legal regulations. We therefore obtain prior consent from users, unless this is not required by law. In particular, consent is not necessary if the storage and reading of the information, including cookies, is absolutely necessary in order to provide users with a telemedia service they have expressly requested (i.e. our online offering). The revocable consent is clearly communicated to the users and contains information on the respective cookie use.

Notes on data protection legal bases:On which data protection legal basis do we share the users' personal data Processing with the help of cookies depends on whether we ask users for consent. If users consent, the legal basis for processing your data is their declared consent. Otherwise, the data processed using cookies will be processed on the basis of our legitimate interests (e.g. in the commercial operation of our online offering and improving its usability) or, if this is within the scope of the fulfillment of our contractual obligations, if the use of cookies is necessary for our purposes to fulfill contractual obligations. We will explain the purposes for which we process cookies in the course of this data protection declaration or as part of our consent and processing processes.

Storage period: With regard to the storage period A distinction is made between the following types of cookies:

• Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user leaves an online offer and is End device (e.g. browser or mobile application) has closed.
• Permanent cookies: Permanent cookies remain stored even after the end device is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. User data collected using cookies can also be used to measure reach. Unless we provide users with explicit information about the type and storage period of cookies (e.g. as part of obtaining consent), users should assume that cookies are permanent and the storage period can be up to two years.

Allgemeine Hinweise zum Widerruf und Widerspruch (Opt-Out): Users can revoke the consent they have given at any time and can also object to the processing in accordance with the legal requirements in Art. 21 GDPR. Users can also declare their objection via their browser settings, e.g. by deactivating the use of cookies (which may also limit the functionality of our online services). An objection to the use of cookies for online marketing purposes can also be made via the websiteshttps://optout.aboutads.info andhttps ://www.youronlinechoices.com/ explained.

Cookie settings/ - Possibility of objection:

https://wordpress.org/plugins/complianz-terms-conditions/

Further information on processing processes, procedures and services:

• Processing of cookie data based on consent:We use a cookie consent management procedure, in which the users' consent to the use of cookies, or the processing and providers mentioned as part of the cookie consent management process can be obtained and managed and revoked by users. The declaration of consent is saved so that it does not have to be asked again and to be able to prove consent in accordance with the legal obligation. The storage can take place on the server side and/or in a cookie (so-called opt-in cookie, or using comparable technologies) in order to be able to assign the consent to a user or their device. Subject to individual information about the providers of cookie management services, the following information applies: The duration of the storage of consent can be up to two years. Here, a pseudonymous user identifier is created and stored with the time of consent, information about the scope of the consent (e.g. which categories of cookies and/or service providers) as well as the browser, system and device used.
• Complianz: Cookie consent management;Service provider: Hosted locally on our server, no data passed on to third parties;Website: https://complianz.io/;Privacy Policy: https://complianz.io/legal/;Further information: An individual user ID, language as well as types of consent and the time of their submission are stored on the server side and in the cookie on the user's device.

Business services

We process data from our contractual and business partners, e.g. customers and interested parties (collectively referred to as “contractual partners”) within the framework of contractual and comparable legal relationships associated measures and as part of communication with the contractual partners (or pre-contractual), e.g. to answer inquiries.

We process this data in order to fulfill our contractual obligations. This includes, in particular, the obligations to provide the agreed services, any update obligations and remedies in the event of warranty and other service disruptions. In addition, we process the data to protect our rights and for the purposes of the administrative tasks associated with these obligations and the company organization. In addition, we process the data on the basis of our legitimate interests in proper and business management as well as security measures to protect our contractual partners and our business operations from misuse and endangerment of their data, secrets, information and rights (e.g. for the participation of telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). Within the scope of applicable law, we only pass on the data of contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or to fulfill legal obligations. The contractual partners will be informed about other forms of processing, e.g. for marketing purposes, in the context of this data protection declaration.

We inform the contractual partners which data is required for the aforementioned purposes before or as part of the data collection, e.g. in online forms, through special marking (e.g. colors) or symbols (e.g. asterisks or similar), or personally with.

We delete the data after the expiry of statutory warranty and comparable obligations, i.e. generally after 4 years, unless the data is stored in a customer account, e.g. as long as it is retained for legal archiving reasons must. The statutory retention period is ten years for documents relevant to tax law as well as for commercial books, inventories, opening balance sheets, annual financial statements, the work instructions required to understand these documents and other organizational documents and accounting documents, and six years for commercial and business letters received and copies of the commercial and business letters sent. The period begins at the end of the calendar year in which the last entry was made in the book, the inventory, the opening balance sheet, the annual financial statements or the management report were prepared, the commercial or business letter was received or sent or the accounting document was created and the recording was also made or the other documents have been created.

If we use third-party providers or platforms to provide our services, the terms and conditions and data protection notices of the respective third-party providers or platforms apply in the relationship between the users and the providers.

• Types of data processed: Inventory data (e.g. names, addresses); Payment data (e.g. bank details, invoices, payment history); Contact details (e.g. email, telephone numbers); Contract data (e.g. subject matter of the contract, term, customer category).
• Affected persons: Interested parties; Business and contractual partners.
• Purposes of processing: Provision of contractual services and customer service; Contact inquiries and communication; office and organizational procedures; Managing and answering inquiries.
• Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR); Legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

Payment procedures

In the context of contractual and other legal relationships, due to legal obligations or otherwise on a basis In our legitimate interests, we offer the data subjects efficient and secure payment options and, in addition to banks and credit institutions, we use other service providers (collectively “payment service providers”).

The data processed by the payment service providers includes inventory data, such as Name and address, bank details, such as account numbers or credit card numbers, passwords, TANs and checksums as well as contract, total and recipient-related information. The information is required to carry out the transactions. However, the data entered will only be processed and stored by the payment service providers. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative information about the payment. Under certain circumstances, the data may be transmitted by the payment service provider to credit reporting agencies. The purpose of this transmission is to check identity and creditworthiness. For this purpose, we refer to the general terms and conditions and data protection information of the payment service providers.

The terms and conditions and data protection information of the respective payment service providers apply to payment transactions, which can be accessed on the respective websites or transaction applications. We also refer to these for the purpose of further information and the assertion of cancellation, information and other data subject rights.

• Types of data processed: Inventory data (e.g. names, addresses); Payment data (e.g. bank details, invoices, payment history); Contract data (e.g. subject matter of the contract, term, customer category); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).
• Affected persons: Customers; Interested parties.
• Purposes of processing: Provision of contractual services and customer service.
• Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Paragraph 1 S. 1 lit. b) GDPR).

Further information on processing processes, procedures and services:

• PayPal:Payment services (technical connection of online payment methods) (e.g. PayPal, PayPal Plus, Braintree);Service provider: PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg;Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR);Website: https://www.paypal.com/de;Privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Bereitstellung des Onlineangebotes und Webhosting

In order to be able to provide our online offering securely and efficiently, we use the services of one or more web hosting providers, from whose servers (or servers managed by them). Online offer can be accessed. For these purposes, we can use infrastructure and platform services, computing capacity, storage space and database services as well as security services and technical maintenance services.

The data processed as part of the provision of the hosting service may include all information relating to the users of our online service that arise during use and communication. This regularly includes the IP address, which is necessary to be able to deliver the content of online offerings to browsers, and all entries made within our online offering or from websites.

• Types of data processed: Inhaltsdaten (z.B. Eingaben in Onlineformularen); Nutzungsdaten (z.B. besuchte Webseiten, Interesse an Inhalten, Zugriffszeiten); Meta-/Kommunikationsdaten (z.B. Geräte-Informationen, IP-Adressen).
• Affected persons: Users (e.g. website visitors, users of online services).
• Purposes processing: Provision of our online offering and user-friendliness; Information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.).
• Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit . f) GDPR).

Further information on processing processes, procedures and services:

• Collection of access data and log files:We ourselves (or our web hosting provider) collect data about every access to the server (so-called server log files). The server log files include the address and name of the websites and files accessed, date and time of access, amount of data transferred, notification of successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP address. Addresses and the requesting provider belong.

  The server log files can be used for security purposes, e.g. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks) and on the other hand others, to ensure server utilization and stability;Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR);Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data whose further storage is required for evidentiary purposes is exempt from deletion until the respective incident has been finally clarified.

• DomainFactory:Services in the field of providing information technology infrastructure and associated Services (e.g. storage space and/or computing capacity);Service provider: domainfactory GmbH, Oskar-Messter-Str. 33, 85737 Ismaning, Germany;Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR);Website: https://www.df.eu;Data protection declaration: https://www.df.eu/de/datenschutz;Order processing contract: https://www.df.eu/de/support/formulare/.

Special information on Applications (apps)

We process the data of the users of our application to the extent necessary to be able to provide users with the application and its functionalities, monitor its security and further develop it. We can also contact users in compliance with legal requirements if the communication is necessary for the purposes of administration or use of the application. Furthermore, with regard to the processing of user data, we refer to the data protection information in this data protection declaration.

Legal basis:The processing of data that is necessary to provide the functionality of the application serves to fulfill contractual obligations. This also applies if the provision of the functions requires user authorization (e.g. approval of device functions). If the processing of data is not necessary to provide the functionality of the application, but serves the security of the application or our business interests (e.g. collection of data for the purpose of optimizing the application or security purposes), it is carried out on the basis of our legitimate interests interests. If users are expressly asked for their consent to the processing of their data, the data covered by the consent will be processed on the basis of the consent.

• Types of data processed:Inventory data (e.g. names, addresses ); Meta/communication data (e.g. device information, IP addresses).
• Purposes of processing: Provision of contractual services and customer service.
• Legal basis:|| |293 Einwilligung (Art. 6 Abs. 1 S. 1 lit. a) DSGVO); Vertragserfüllung und vorvertragliche Anfragen (Art. 6 Abs. 1 S. 1 lit. b) DSGVO); Berechtigte Interessen (Art. 6 Abs. 1 S. 1 lit. f) DSGVO).

Further information on processing processes, procedures and services:

• Device authorizations for access to functions and data :The use of our application or its functionalities may give users permission to access certain functions of the devices used or to those stored on the devices or accessible using the devices Require data. By default, these permissions must be granted by users and can be revoked at any time in the settings of the respective devices. The exact method for controlling app permissions may depend on the user's device and software. If you need clarification, users can contact us. We would like to point out that the denial or revocation of the respective authorizations can affect the functionality of our application.

Newsletters and electronic notifications

We send newsletters, e-mails and other electronic notifications ( hereinafter “newsletter”) only with the consent of the recipient or legal permission. If the contents are specifically described when registering for the newsletter, they are decisive for the user's consent. Furthermore, our newsletters contain information about our services and us.

In order to register for our newsletters, it is generally sufficient to provide your email address. However, we may ask you to provide a name so that you can be addressed personally in the newsletter, or other information if this is necessary for the purposes of the newsletter.

Double opt-in procedure: Registration for our newsletter generally takes place using a so-called double opt-in procedure. This means that after registering you will receive an email asking you to confirm your registration. This confirmation is necessary so that no one can log in with someone else's email address. Registrations for the newsletter are logged in order to be able to provide evidence of the registration process in accordance with legal requirements. This includes storing the registration and confirmation times as well as the IP address. Changes to your data stored by the shipping service provider are also logged.

Deletion and restriction of processing: We can use the unsubscribed email addresses for up to three years based on our legitimate interests before we delete it in order to be able to prove that consent was previously given. The processing of this data is limited to the purpose of possible defense against claims. An individual request for deletion is possible at any time, provided that the previous existence of consent is confirmed at the same time. In the event of obligations to permanently observe contradictions, we reserve the right to store the email address in a blacklist (so-called “blocklist”) for this purpose alone.

The registration process is logged on the basis of ours legitimate interests for the purposes of proving its proper conduct. If we commission a service provider to send emails, this is done on the basis of our legitimate interests in an efficient and secure shipping system.

• Processed data types:Inventory data (e.g. names, addresses); Contact details (e.g. email, telephone numbers); Meta/communication data (e.g. device information, IP addresses); Usage data (e.g. websites visited, interest in content, access times).
• Affected persons: Communication partner; Users (e.g. website visitors, users of online services).
• Purposes of processing: Direct marketing (e.g. by email or post); Reach measurement (e.g. access statistics, recognition of returning visitors); Conversion measurement (measuring the effectiveness of marketing measures); Profiles with user-related information (creation of user profiles).
• Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR).
• Widerspruchsmöglichkeit (Opt-Out): You can cancel your receipt of our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can otherwise use one of the contact options listed above, preferably email.

Further information on processing processes, procedures and services:

• Measuring opening and click rates:The newsletters contain a so-called “web beacon”, i.e. a pixel-sized file that is sent from our server when the newsletter is opened, or, if we have one Use a shipping service provider whose server is accessed. As part of this retrieval, technical information is initially collected, such as information about the browser and your system, as well as your IP address and the time of retrieval.

  This information is used to technically improve our newsletter based on the technical data or the target groups and their reading behavior based on their access locations (which can be determined using the IP address) or access times. This analysis also includes determining whether the newsletters are opened, when they are opened and which links are clicked. This information is assigned to the individual newsletter recipients and stored in their profiles until it is deleted. The evaluations help us to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

  Measuring the opening rates and click rates as well as storing the measurement results in the profiles the user and their further processing are based on the user's consent.

  A separate revocation of the success measurement is unfortunately not possible; in this case, the entire newsletter subscription must be canceled or it must be objected to. In this case, the saved profile information will be deleted;Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR).

• Google Analytics:Messung des Erfolgs von E-Mail-Kampagnen und Bildung von Nutzerprofilen mit einer Speicherdauer von bis zu zwei Jahren; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA;Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR);Website: https://marketingplatform.google.com/intl/de/about/analytics/;Privacy Policy: https://policies.google.com/privacy;Order processing agreement: https://business.safety.google/adsprocessorterms;Standard contractual clauses (guaranteeing level of data protection when processing in third countries): https://business.safety.google/adsprocessorterms;Opt-Out Option: Opt-Out Plugin:https://tools.google.com/dlpage/gaoptout?hl= de, settings for displaying advertisements:https://adssettings.google.com/authenticated;More information: https://privacy.google.com/businesses/adsservices (Types of processing and data processed).

Advertising communication via email, post, fax or telephone

We process personal data for the purposes of advertising communication via various channels, such as email, telephone, post or fax. can be done in accordance with the legal requirements.

The recipients have the right to revoke their consent at any time or to object to advertising communication at any time.

After revocation or objection, we store the data required to prove previous authorization for contacting or sending up to three years after the end of the year of revocation or objection based on our legitimate interests. The processing of this data is limited to the purpose of possible defense against claims. Based on the legitimate interest in permanently observing the user's revocation or objection, we also store the data necessary to avoid renewed contact (e.g., depending on the communication channel, the email address, telephone number, name).

• Types of data processed: Inventory data (e.g. names, addresses); Contact details (e.g. email, telephone numbers).
• Affected persons: Communication partners.
• Purposes of processing: Direct marketing (e.g. by email or post).
• Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

Web analysis, monitoring and optimization

Web analysis (also referred to as “reach measurement”) serves the purpose of Evaluation of the flow of visitors to our online offering and may include behavior, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, identify at what time our online offering or its functions or content are used most frequently or invite reuse. We can also understand which areas require optimization.

In addition to web analysis, we can also use testing procedures, for example to test and optimize different versions of our online offering or its components.

If below Unless otherwise stated, profiles, i.e. data summarized for a usage process, can be created for these purposes and information can be stored in a browser or in a device and read out from it. The information collected includes, in particular, websites visited and elements used there, as well as technical information such as the browser used, the computer system used and information about times of use. If users have agreed to the collection of their location data to us or to the providers of the services we use, location data can also be processed.

The users' IP addresses are also stored. However, we use an IP masking process (i.e. pseudonymization by shortening the IP address) to protect users. In general, as part of web analysis, A/B testing and optimization, no clear user data (such as email addresses or names) is stored, but rather pseudonyms. This means that we and the providers of the software used do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.

• Types of data processed: Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).
• Affected persons: Users (e.g. website visitors, users of online services).
• Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors); Profiles with user-related information (creating user profiles); Tracking (e.g. interest/behavioral profiling, use of cookies); Provision of our online offering and user-friendliness.
• Security measures: IP masking (pseudonymization of the IP address).
• Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR).

Further information on processing processes, procedures and services:

• Google Analytics: Web analysis, reach measurement and measurement of user flows;Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA;Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR);Website: https://marketingplatform.google.com/intl/de/about/analytics/;Privacy Policy: https://policies.google.com/privacy;Order processing agreement: https://business.safety.google/adsprocessorterms;Standard contractual clauses (guaranteeing level of data protection when processing in third countries): https://business.safety.google/adsprocessorterms;Opt-out option: Opt-out plugin:https://tools.google.com/dlpage/gaoptout?hl= de, settings for displaying advertisements:https://adssettings.google.com/authenticated;More information: https://privacy.google.com/businesses/adsservices (Types of processing and the data processed).

Customer reviews and rating processes

We take part in review and rating processes to evaluate, optimize and promote our services. If users rate us via the evaluation platforms or procedures involved or otherwise give feedback, the general terms and conditions or terms of use and the data protection information of the providers also apply. As a rule, the evaluation also requires registration with the respective provider.

In order to ensure that the people doing the evaluation have actually used our services, we transmit the necessary data with regard to the customer's consent Customers and the service used to the respective rating platform (including name, email address and order number or item number). This data is used solely to verify the authenticity of the user.

• Types of data processed: Contract data (e.g. subject of the contract, term, customer category); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).
• Affected persons: Customers; Users (e.g. website visitors, users of online services).
• Purposes of processing: Feedback (e.g. collecting feedback via online form); Marketing.
• Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

Further information on processing processes and procedures and services:

• Google customer reviews:Service for collecting and/or presenting customer satisfaction and customer opinions;Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA;Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR);Terms and Conditions: https://support.google.com/merchants/topic/7259129?hl=de&ref_topic=7257954;Privacy Policy: https://policies.google.com/privacy;Further information: As part of the collection of customer reviews, an identification number and the time for the business transaction to be evaluated are collected; in the case of review requests sent directly to customers, the customer's email address and their details country of residence as well as the review information itself processed; Further information on the types of processing and the data processed:https://privacy.google.com/businesses/adsservices; Data processing conditions for Google advertising products: Information about the services Data processing conditions between controllers and standard contractual clauses for third country transfers of data:https://business.safety.google/adscontrollerterms.

Präsenzen in sozialen Netzwerken (Social Media)

We maintain online presences within social networks and process data from the Users in order to communicate with the users active there or to offer information about us.

We would like to point out that user data may be processed outside the European Union. This can result in risks for users because, for example, it could make it more difficult to enforce users' rights.

Furthermore, user data within social networks is usually processed for market research and advertising purposes. For example, usage profiles can be created based on usage behavior and the resulting interests of users. The usage profiles can in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, in which the usage behavior and interests of the users are stored. Furthermore, data can also be stored in the usage profiles regardless of the devices used by the users (particularly if the users are members of the respective platforms and are logged in to them).

For a detailed description of the respective forms of processing and the objection options (opt-out), we refer to the data protection declarations and information of the operators of the respective networks.

Also in the case of requests for information and the assertion of the rights of those affected We would like to point out that these can be claimed most effectively from the providers. Only the providers have access to user data and can take appropriate measures and provide information directly. If you still need help, you can contact us.

• Types of data processed: Contact details (e.g. email, telephone numbers); Content data (e.g. entries in online forms); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).
• Affected persons: Users (e.g. website visitors, users of online services).
• Purposes processing: Contact requests and communication; Feedback (e.g. collecting feedback via online form); Marketing.
• Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

Further information on processing processes and procedures and services:

• Facebook pages:Profiles within the social network Facebook - We are in partnership with Meta Platforms Ireland Limited is responsible for collecting (but not further processing) data from visitors to our Facebook page (so-called “fan page”). This data includes information about the types of content users view or interact with, or the actions they take (see “Things you and others do and provide” in the Facebook Data Policy:https://www.facebook.com/policy), as well as information about the devices used by users (e.g. IP addresses, operating system, browser type, language settings, cookie data ; see below “Device Information” in the Facebook Data Policy:https://www.facebook.com/policy). As explained in the Facebook Data Policy under “How do we use this information?”, Facebook also collects and uses information to provide analytics services called “Page Insights” to site operators to help them understand how people engage with their Pages and interact with the content associated with them. We have entered into a special agreement with Facebook (“Information on Page Insights”,https://www.facebook.com/legal/terms/page_controller_addendum), in which In particular, it regulates which security measures Facebook must observe and in which Facebook has agreed to fulfill the rights of those affected (i.e. users can, for example, send information or deletion requests directly to Facebook). The rights of users (in particular to information, deletion, objection and complaint to the responsible supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the “Information about Page Insights” (https://www.facebook.com/legal/terms/information_about_page_insights_data);Service Provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland;Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR);Website: https://www.facebook.com;Privacy Policy: https://www.facebook.com/about/privacy;Standard contractual clauses (guaranteeing level of data protection when processing in third countries): https://www.facebook.com/legal/EU_data_transfer_addendum;More information: Shared responsibility agreement:https://www.facebook.com/legal/terms/information_about_page_insights_data . The joint responsibility is limited to the collection by and transfer of data to Meta Platforms Ireland Limited, a company based in the EU. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, which in particular concerns the transmission of the data to the parent company Meta Platforms, Inc. in the USA (on the basis of the agreement between Meta Platforms Ireland Limited and Meta Platforms, Inc. concluded standard contractual clauses).
• Instagram:Social network;Service Provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland;Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR);Website: https://www.instagram.com;Privacy Policy: https://instagram.com/about/legal/privacy.
• LinkedIn:Social Network;Service Provider: LinkedIn Ireland Unlimited Company, Wilton Plaza Wilton Place, Dublin 2, Ireland;Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR);Website: https://www.linkedin.com;Privacy Policy: https://www.linkedin.com/legal/privacy-policy;Order processing agreement: https://legal.linkedin.com/dpa;Standard contractual clauses (guaranteeing level of data protection when processing in third countries): https://legal.linkedin.com/dpa;Opt-out option: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Plugins and embedded functions as well as content

We integrate functional and content elements into our online offer that are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). This can be, for example, graphics, videos or city maps (hereinafter referred to as “content”).

The integration always requires that the third party providers of this content process the IP address of the user, since Without the IP address, they would not be able to send the content to their browser. The IP address is therefore required to display this content or functions. We strive to only use content whose respective providers only use the IP address to deliver the content. Third parties may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offering, as well as being linked to such information from other sources.

• Types of data processed: Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses); Inventory data (e.g. names, addresses); Contact details (e.g. email, telephone numbers); Content data (e.g. entries in online forms); Event data (Facebook) (“Event data” is data that can be transmitted by us to Facebook via Facebook pixels (via apps or other means) and relates to people or their actions; To Data includes, for example, information about visits to websites, interactions with content, functions, installations of apps, purchases of products, etc.; the event data is processed to create target groups for content and advertising information (custom audiences); does not contain the actual content (such as written comments), no login information and no contact information (i.e. no names, email addresses and telephone numbers). Event data is deleted by Facebook after a maximum of two years formed target groups with the deletion of our Facebook account).
• Affected persons: Users (e.g. website visitors, users of online services).
• Purposes of processing:| ||540 Bereitstellung unseres Onlineangebotes und Nutzerfreundlichkeit; Erbringung vertraglicher Leistungen und Kundenservice; Marketing; Profile mit nutzerbezogenen Informationen (Erstellen von Nutzerprofilen).
• Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR).

Further information on processing processes, procedures and services:

• Integration of third-party software, scripts or frameworks (e.g . B. jQuery):We integrate software into our online offering that we retrieve from servers of other providers (e.g. function libraries that we use for the purpose of displaying or user-friendliness of our online offering). The respective providers collect the IP address of the user and can process it for the purpose of transmitting the software to the user's browser as well as for security purposes and to evaluate and optimize their offer. – We integrate software into our online offering that we retrieve from servers of other providers (e.g. function libraries that we use for the purpose of displaying or user-friendliness of our online offering). The respective providers collect the IP address of the user and can process it for the purpose of transmitting the software to the user's browser as well as for security purposes as well as to evaluate and optimize their offer;Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
• Facebook plugins and content: | ||549Facebook Social Plugins und Inhalte – Hierzu können z.B. Inhalte wie Bilder, Videos oder Texte und Schaltflächen gehören, mit denen Nutzer Inhalte dieses Onlineangebotes innerhalb von Facebook teilen können. Die Liste und das Aussehen der Facebook Social Plugins können hier eingesehen werden: https://developers.facebook.com/docs/plugins/ – We are in partnership with Meta Platforms Ireland Limited for the collection or receipt as part of a transmission (but not further processing) of “event data” that Facebook collects using the Facebook social plugins (and embedding functions for content) that are carried out on our online offering or receives as part of a transmission for the following purposes: a) displaying content and advertising information that correspond to the presumed interests of the users; b) Delivery of commercial and transaction-related messages (e.g. addressing users via Facebook Messenger); c) Improve ad delivery and personalization of features and content (e.g. improving detection of which content or advertising information is likely to match users' interests). We have concluded a special agreement with Facebook (“Addition for Controllers”,https://www.facebook.com/legal/controller_addendum), which regulates in particular: which security measures Facebook must observe (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to fulfill the rights of those affected (i.e. users can, for example, send information or deletion requests directly to Facebook). Note: If Facebook provides us with measured values, analyzes and reports (which are aggregated, i.e. do not contain information about individual users and are anonymous to us), then this processing does not take place within the framework of joint responsibility, but rather on the basis of an order processing contract (“data processing conditions” ,https://www.facebook.com/legal/terms/dataprocessing) , the “Data Security Terms” (https://www.facebook.com/legal/terms/data_security_terms) as well as with regard to processing in the USA on the basis of standard contractual clauses (“Facebook-EU- Data transfer supplement,https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular to information, deletion, objection and complaint to the responsible supervisory authority) are not restricted by the agreements with Facebook;Service Provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland;Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR);Website: https://www.facebook.com;Privacy Policy: https://www.facebook.com/about/privacy.
• Google Fonts (sourced from Google Server):Procurement of fonts (and symbols) for the purpose of a technically secure, maintenance-free and efficient use of fonts and symbols with regard to topicality and loading times, their uniformity Presentation and consideration of possible licensing restrictions. The font provider is informed of the user's IP address so that the fonts can be made available in the user's browser. In addition, technical data (language settings, screen resolution, operating system, hardware used) is transmitted that is necessary for the provision of the fonts depending on the devices used and the technical environment;Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA;Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR);Website: https://fonts.google.com/;Privacy Policy: https://policies.google.com/privacy.
• Google Maps:Wir binden die Landkarten des Dienstes “Google Maps” des Anbieters Google ein. Zu den verarbeiteten Daten können insbesondere IP-Adressen und Standortdaten der Nutzer gehören, die jedoch nicht ohne deren Einwilligung (im Regelfall im Rahmen der Einstellungen ihrer Mobilgeräte vollzogen), erhoben werden; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA;Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR);Website: https://cloud.google.com/maps-platform;Privacy Policy: https://policies.google.com/privacy;Opt-out option: Opt-out plugin:https://tools.google.com/dlpage/gaoptout?hl= de, Settings for the display of advertising:https://adssettings.google.com/authenticated.
• Google Maps APIs and SDKs:Interfaces to Google's map and location services, e.g. B. allow the addition of address entries, location determinations, distance calculations or the provision of additional information about locations and other locations;Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA;Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR);Website: https://cloud.google.com/maps-platform;Privacy Policy: https://policies.google.com/privacy.
• Instagram plugins and content: | ||623Instagram Plugins und -Inhalte – Hierzu können z.B. Inhalte wie Bilder, Videos oder Texte und Schaltflächen gehören, mit denen Nutzer Inhalte dieses Onlineangebotes innerhalb von Instagram teilen können. – Wir sind gemeinsam mit Meta Platforms Ireland Limited für die Erhebung oder den Erhalt im Rahmen einer Übermittlung (jedoch nicht die weitere Verarbeitung) von „Event-Daten“, die Facebook mittels Funktionen von Instagram (z. B. Einbettungsfunktionen für Inhalte), die auf unserem Onlineangebot ausgeführt werden, erhebt oder im Rahmen einer Übermittlung zu folgenden Zwecken erhält, gemeinsam verantwortlich: a) Anzeige von Inhalten sowie Werbeinformationen, die den mutmaßlichen Interessen der Nutzer entsprechen; b) Zustellung kommerzieller und transaktionsbezogener Nachrichten (z. B. Ansprache von Nutzern via Facebook-Messenger); c) Verbesserung der Anzeigenauslieferung und Personalisierung von Funktionen und Inhalten (z. B. Verbesserung der Erkennung, welche Inhalte oder Werbeinformationen mutmaßlich den Interessen der Nutzer entsprechen). Wir haben mit Facebook eine spezielle Vereinbarung abgeschlossen („Zusatz für Verantwortliche“, https://www.facebook.com/legal/controller_addendum), which regulates in particular: which security measures Facebook must observe (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to fulfill the rights of those affected (i.e. For example, users can send information or deletion requests directly to Facebook). Note: If Facebook provides us with measured values, analyzes and reports (which are aggregated, i.e. do not contain information about individual users and are anonymous to us), then this processing does not take place within the framework of joint responsibility, but rather on the basis of an order processing contract (“data processing conditions” ,https://www.facebook.com/legal/terms/dataprocessing) , the “Data Security Terms” (https://www. facebook.com/legal/terms/data_security_terms) as well as with regard to processing in the USA on the basis of standard contractual clauses (“Facebook EU Data Transfer Addendum,https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular to information, deletion, objection and complaint to the responsible supervisory authority) are not restricted by the agreements with Facebook;Service Provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland;Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR);Website: https://www.instagram.com;Privacy Policy: https://instagram.com/about/legal/privacy.
• YouTube Videos: || |647Videoinhalte; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA;Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR);Website: https://www.youtube.com;Privacy Policy: https://policies.google.com/privacy;Opt-out option: Opt-out plugin:https://tools.google.com/dlpage/gaoptout?hl= de, settings for displaying advertisements:https://adssettings.google.com/authenticated.
• YouTube -Videos:Video content; YouTube videos are integrated via a special domain (recognizable by the “youtube-nocookie” component) in the so-called “extended data protection mode”, which means that no cookies are collected on user activities in order to personalize video playback. Nevertheless, information about the user's interaction with the video (e.g. remembering the last playback point) can be saved;Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA;Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR);Website: https://www.youtube.com;Privacy Policy: https://policies.google.com/privacy.

Changes and updates to the privacy policy

We ask you to regularly inform yourself about the content of our data protection declaration. We will adapt the data protection declaration as soon as changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require your participation (e.g. consent) or other individual notification.

If we provide addresses and contact information for companies and organizations in this data protection declaration, please note that The addresses may change over time and please check the information before contacting us.

Rights of the data subjects

As a data subject, you are entitled to various rights under the GDPR, which in particular relate to: Art. 15 to 21 GDPR result in:

• Right to object: You have the right, for reasons arising from your particular situation, to object at any time to the processing of personal data concerning you based on Art. 6 para 1 lit. e or f GDPR to lodge an objection; This also applies to profiling based on these provisions. If your personal data is processed for the purpose of direct advertising, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; This also applies to profiling insofar as it is connected to such direct advertising.
• Right to revoke consent: You have the right to revoke your consent at any time.
• Auskunftsrecht: You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with the legal requirements.
• Right to rectification: In accordance with legal requirements, you have the right to request that the data concerning you be completed or that incorrect data concerning you be corrected.
• Right to deletion and restriction of processing: In accordance with the legal requirements, you have the right to demand that data concerning you be deleted immediately, or alternatively, in accordance with the legal requirements, to request a restriction on the processing of the data.
• Law to data portability: You have the right to receive data concerning you that you have provided to us in a structured, common and machine-readable format in accordance with the legal requirements or to request that they be transmitted to another person responsible.
• Complaint to a supervisory authority: In accordance with the legal requirements and without prejudice to any other administrative or judicial remedy, you also have the right to lodge a complaint with a data protection supervisory authority, in particular a supervisory authority in the Member State in which you usually reside, the supervisory authority of your place of work or the place of the alleged infringement, if You should believe that the processing of your personal data violates the GDPR.

Definitions of terms

In this section you will find an overview of the terms used in this data protection declaration. Many of the terms are taken from the law and are defined primarily in Article 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are intended primarily to provide understanding. The terms are sorted alphabetically.

• Conversion measurement: Conversion measurement (also referred to as “visit campaign evaluation”) is a procedure that can be used to determine the effectiveness of marketing measures. For this purpose, a cookie is usually stored on the users' devices within the websites on which the marketing measures take place and then accessed again on the target website. For example, we can understand whether the advertisements we have placed on other websites have been successful.
• Personal data: “Personal data” is any information that relates to an identified or identifiable person natural person (hereinafter “data subject”); A natural person is considered identifiable if he or she can be identified directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special features, which are an expression of the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.
• Profiles with user-related information: The processing of “User-related information profiles”, or “profiles” for short, includes any type of automated processing of personal data consisting in the use of such personal data to identify certain personal aspects relating to a natural person (depending on the type of Profiling can be used to analyze, evaluate or predict different information regarding demographics, behavior and interests, such as interaction with websites and their content, etc. (e.g. interests in certain content or products, click behavior on a website or location). Cookies and web beacons are often used for profiling purposes.
• Reach measurement: Reach measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offer and can determine the behavior or Interests of visitors in certain information, such as content of websites. With the help of reach analysis, website owners can, for example, identify at what time visitors visit their website and what content they are interested in. This allows you, for example, to better adapt the content of the website to the needs of your visitors. For the purposes of reach analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more precise analyzes of the use of an online offer.
• Tracking: From “Tracking” This is when the behavior of users can be tracked across multiple online offerings. As a rule, behavioral and interest information is stored in cookies or on the servers of the tracking technology providers with regard to the online offers used (so-called profiling). This information can then be used, for example, to show users advertisements that are likely to match their interests.
• Responsible person: The “responsible person” is the natural or legal person, authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data .
• Processing: “Processing” means any operation or series of operations carried out with or without the aid of automated procedures in connection with personal data. The term is wide-ranging and includes practically every handling of data, be it collecting, evaluating, storing, transmitting or deleting.